I’ve Been There…

A live event is a bit like a beach ball. My team and I blow the thing up, bat it into the crowd and suddenly, it takes on a life of it’s own. Everyone hits it back and over and makes it their own.

I’ve been there, backstage at one of my programs where a young Beyonce’s belt buckle pops seconds before she is about to take the stage at a live televised event and she yells, “Sh*&&%%t!” She fixed it, took the stage, and absolutely killed it.

I’ve been in a Nairobi slum doing research for a project and barely getting out alive.

I’ve had hundreds of onlookers cheer a challenged athlete in his endeavor to complete a marathon on a skateboard, using only his towel bound hands to pump all 26 miles.

I’ve seen an audience of six thousand in tears following an emotional video I’ve just rolled.

I’ve had President Bill Clinton win over seven thousand hardcore republicans within the span of ten minutes, and have them cheering for the remainder of the hour.

It has truly been an odyssey, that has taken me all over the world, which is why I still love creating live experiences.

You learn something every…single…time.  

What I Do

Creative Direction

The key to everything I’ve done in this work is concept driven creative direction. That’s all I know how to do. Once a solid creative direction is established, everything else just seems to fall into place and the concept just seems right.

Experiential

I’ve worked on every kind of live experience imaginable, from internal corporate programs, to product launches, user conferences, national tours, live televised events, concerts, high profile special events and more.

Digital Content

Film, video, animation and more, in support of a live experience, stand alone, on line and broadcast. I’ve done a broad spectrum of work and always try to do something different, fresh, unique and always, fun.  

I Can Help You Pitch

I absolutely love presenting because I work until I’m so excited by the concept that I want to pitch anyone who will listen. My Julie often sees me waving my arms and mouthing some inane gibberish and will say, “Who are you talking to right now?”

Oh, how I thank God for that woman.

In my mind, the pitch is actually surgery. Everything has to be just right. Even in the most controlled environments, anything still can happen. This is where the project lives or dies.

In most all cases it is binary: you just nail it, or you…don’t.